Ovuline rebrands as Ovia Health, raises $10M to expand benefits business
Ovuline, which makes a suite of women's and family health apps, has raised $10 million in new funding and is renaming the company "Ovia Health". Ovia was already the brand name attached to its suite of apps. Martin Ventures and Zaffre Investments, the investment arm of Blue Cross Blue Shield of Massachusetts, led the round. All of the company's previous investors returned for the round, including Lightbank Ventures, LionBird Ltd, and Bullet Time Venture. The company has been expanding its enterprise operations, with payer customers including Blue Cross Blue Shield of Massachusetts, Optum, General Electric, and Activision.