Are Pharma Companies Ready to Harness the Promises of Real-World Data?
In recent years, real-world data (RWD) has started to show its true strength as a way to gain deeper, broader, and more actionable insight into patients and their outcomes. Buy-in from clinical trial experts, data companies, healthcare providers, and regulators like the FDA has made it easier and more attractive to start integrating RWD, and the resulting real-world evidence (RWE), into the drug development process. In partnership with Impatient Health, COTA conducted in-depth, semi-structured interviews with 20 high-level executive leaders from some of the most innovative pharma companies in the world, including Pfizer, Roche, Novartis, Sanofi, and Bristol Myers Squibb.
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