PursueCare Acquires Three Software-Based Products of Pear Therapeutics
The Middletown, Connecticut-based PursueCare acquired three software-based digital therapeutics developed by Pear Therapeutics, which filed for bankruptcy in April 2023. PursueCare previously offered digital therapeutics reSET, reSET-O and reSET-A to its patients before Pear’s bankruptcy. The products can now be used as self-guided cognitive behavioral therapy (CBT) tools or integrated into a treatment plan. reSET is designed for general SUD, reSET-O for opioid use disorder (OUD) and reSET-A for alcohol use disorder (AUD). PursueCare, which has treated approximately 10,000 patients this year, plans also to keep the costs of the therapeutics low for both patients and health plans. “Core to the offering is this 12-week curriculum,” Nick Mercadante, the CEO and Founder of PursueCare, said. “Behind the 12-week curriculum is a contingency management program, which is basically a reward system. We plan to rebate any cost of care. If patients stick with treatment, they’re rewarded, and over time, it might become free for them.” For health plans, the products are included as part and parcel with PursueCare’s value-based arrangements or be reimbursed as a product contract covered for members by their plan. PursueCare has been working “behind the scenes” to seamlessly integrate the reSET products into its infrastructure and incorporate its data flow into the company’s electronic medical record (EMR). Once fully incorporated, PursueCare plans to offer the products to other providers.
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