CVS Health kicks off digital health-friendly service for PBM clients with Big Health’s Sleepio
CVS Health unveiled Vendor Benefit Management, a new service that will help CVS Caremark pharmacy benefit management (PBM) clients roll out and manage third-party health products. As the service is applicable to both digital and non-digital health and wellness products, the company has decided to inaugurate its initiative by announcing Big Health — maker of the CBT-based sleep app Sleepio — as the first vendor participating in the service.
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